About Vera’s House Beautiful
Nothing brings Vera greater pleasure than hearing her clients say
they are delighted with “their finds”. This vibrant entrepreneur is
living out her dream – to inspire and bring beauty to others.
Vera has a keen eye for quality vintage goods. She travels near
and far to select shabby yet sophisticated, timeless treasures.
“I get to indulge my love of shopping!” she says, smiling. “You
should see my van; it’s often full—and then there’s my three car
garage.” Vera’s husband of more than 35 years, Ken, is very
supportive of his wife’s venture. He does the heavy lifting.
A place of serenity and beauty
Vera delights in offering what she calls “beauty breaks,” what
her visitors experience when they walk through her doors and revel
in the sight, feel, sounds and smells of her ever-changing, elegant
House Beautiful. She loves to create a sense of calm serenity.
Classical music plays softly in the background and there’s always
Vera’s House Beautiful is a collaborative, creative effort. Nine other small business owners help fill the shop with clothing, jewelry, nick-knacks, furniture and other vintage decor. “We brainstorm on how best to meet our customers’ needs,” says Vera. Every month, Vera and her associates host a special event. It might feature wine on the patio, a parking lot “soiree” or other fun activities.
The value of vintage vogue
When Vera talks about her venture, she focuses on the simple elegance and great value that she finds in the vintage vogue style. “It’s a blend of old and new,” she says. “It bestows the feeling of an era gone by, and that era will be recognizable to most ages. It often brings back happy memories. Our goods are ‘up-cycled’ and re-purposed, given new life and meaning.”
Up-cycling life’s challenges
In her career, Vera has played a variety of roles. She has catered, staged homes and sold antiques. She has owned both a real estate company and a property management firm. Most important, she raised a family. In her professional and personal life she has faced overwhelming challenges and experienced great joys and crushing sorrows. But those who know Vera best would tell you that she is a survivor and over comer who knows how to “up-cycle” her losses.
Vera is a businesswoman and mentor whose mission is multifaceted. Along with re-purposing vintage goods, she likes to encourage those with dreams to up-cycle the intangible relics of past pain in their lives, working to overcome their challenges while finding healing and peace. In the process they’ll create a new life, filled with meaning and purpose.